Kohl's Corporation sales for the four-week period ended May 1, 2004 increased 10.1 % over the four-week period ended May 3, 2003. On a comparable store basis, sales decreased 4.6%.

For the first quarter ended May 1, 2004, total sales were up 12.4% over the quarter ended May 3, 2003. On a comparable store basis, sales for the fiscal quarter decreased 0.1%.

Larry Montgomery, Chairman and CEO of Kohl's Corporation, stated that, “Although we are disappointed with the sales results for April and the quarter, expenses were well controlled and our emphasis on inventory management resulted in increased merchandise margins. As a result, we remain comfortable with our previously provided earnings guidance of $0.32 to $0.34 per diluted share for the quarter.”

                                         Sales Summary
                                        ($ in millions)
                           Fiscal Period Ended    % Inc.  -  This Year
                           -------------------    --------------------
                             May 1,     May 3,        All        Comp
                                                     -------    ------
                              2004       2003        Stores     Stores
                           --------    -------       -------    ------

April                         $790.8     $718.0       10.1%      -4.6%
First Quarter               $2,380.2   $2,117.7       12.4%      -0.1%

On April 16th, the Company successfully opened 26 stores, including the entry into the San Diego, CA market with five stores and the Fresno, CA market with three stores.

The Company expects to open approximately 48 stores in the third fiscal quarter including its entry into San Francisco, CA with 11 stores and Salt Lake City, UT with five stores.

At May 1, 2004, the Company operated 589 stores in 38 states, compared with 492 stores in 34 states at the same time last year.

Comments regarding the Company's sales results will be provided in a pre-recorded telephone message. This message is accessible by calling (402) 220-0820 and will be available for 36 hours.

First Quarter Earnings Release

Kohl's Corporation will release its first quarter earnings report on May 13, 2004 at 4:00 PM (EST). A conference call is scheduled at 5:00 PM (EST). Investors will have the opportunity to listen to the conference call by dialing (847) 619-6398 ten minutes prior to the start of the call.