Puma Signs The Weeknd As Creative Collaborator And Ambassador
The Academy Award-nominated, Grammy-winning artist will headline Puma’s Sportstyle campaign, Run The Streets, which launches in November.
RunJumpThrow Reaches 500,000 Children
Since its inception in 2015, RunJumpThrow (RJT) has reached 500,000 children through physical activity programming, according to USATF.
Under Armour To Sponsor University Of Alabama At Birmingham
Under Armour will provide on-field and training gear for the university’s 18 varsity sports.
Avalanche Expands Licensing Division
The Salem, MA-based active outdoor apparel company expanded its licensing activity to include kids activewear, sportswear and outerwear, as well as home goods, camping accessories, outdoor electronic accessories, pet accessories and socks.
Fabletics Pairs With CFDA And Fashion Targets Breast Cancer
Fabletics, the activewear subscription-based company co-founded by Kate Hudson, was enlisted by The Council of Fashion Designers of America (CFDA) for Fashion Targets Breast Cancer (FTBC), where Hudson will serve as the FTBC ambassador for October.
Adidas Golf Extends Sponsorship With Dustin Johnson
Adidas Golf and Dustin Johnson today announced a new multi-year apparel and footwear deal. 2017 will mark the company’s tenth year collaborating with the 2016 PGA of America Player of the Year Award.
Dick’s Sporting Goods Extends Partnership With Team USA
Dick’s Sporting Goods extended its support of Team USA and its athletes as the Official Sporting Goods Retail Sponsor through the 2018 Olympic and Paralympicc Winter Games in PyeongChang, South Korea.
Marika Activewear Enters GCE International Licensing Arrangement
Marika, a fast growing activewear and athleisure lifestyle brand, will expand into additional categories via a new licensing arrangement with legwear and hosiery company GCE International Inc.
High School Sports Participation Increases For 27th Consecutive Year
The annual report from the National Federation of State High School Associations (NFHS) was marked by a stabilization in football participation, although track and field registered the largest increase in participants for both boys and girls.
Deloitte Sees Holiday Sales Increasing 3.6 To 4 Percent
The gains will be boosted by a 17 to 19 percent increase in e-commerce sales.
SFIA And PHIT Coalition Promote PHIT Act To Congress
SFIA officials along with 15 PHIT Coalition organizations and companies met last week with Congress to promote the Personal Health Investment Today (PHIT) Act.
Microban Receives Bluesign Approval For Scentry BC100
Microban International Ltd., a textile odor control and prevention company, received a Bluesign system blue product rating for its Scentry BC100, an odor capture treatment for textiles. Scentry BC100 is a non-antimicrobial solution designed to absorb body odors in clothing and footwear made from polyester, spandex, nylon and synthetic blends caused by organic chemical compounds. […]
Outdoor Industry Vets Form Consulting Firm
Two outdoor industry veterans, Joe Campisi and Tony Manzella, have formed a “fee free” consulting firm aimed at the active lifestyle space.
Sports Authority Predecessor Says ‘All Big-Box Stores At Risk’
Former Gart Bros. Co-owner Kent Gart had harsh words for Sports Authority and other industry big-box retailers, but called out a few winners, too.
MEC To Host Outdoor Nation Summit
The Canadian outdoor specialty retailer is expecting 75 people aged 18 to 35 to participate in Outdoor Nation’s Think Outside Summit this weekend in Quebec.
