SGB Apparel

Summit Golf Brands Promotes Jack Lessing to President

Lessing will oversee all revenue channels for the company’s brands, including B. Draddy, Zero, Restriction, Zero Restriction, Fairway & Greene, and EP New York, and the functional areas of the business that support them. Lessing has been with the company for the past 11 years.

Pacsun Debuts Men’s A.R.C. Apparel Collection

The 28-piece collection, available at retail and through PacSun, marks the brand’s entry into men’s activewear category with a campaign featuring NIL Athletes Carson Beck, Khoi Young, Shareef O’Neal, and Shedeur Sanders.

REI Co-op Appoints SVP, Chief Technology Officer

Guillaume Ledieu succeeds Dan Shull, who will depart REI on July 12 for a new opportunity. Guillaume joined the co-op in 2023 as VP of foundation technology and has already had an incredible impact in his short time working for the company.