SGB Apparel

Puma Renews Partnership with Manchester City

Puma’s 10-year contract extension on its deal with Manchester City will reportedly be worthup to £1 billion (US$1.3bn), in the form of £100 million per year which is a marked increase from its previous agreement of £65 million per year, signed in 2019.

Pendleton Woolen Mills Appoints New CEO

Jennifer Ingraffea has most recently served as chief product and merchandising officer at The North Face since October 2020. Previously, she had an 18-year career at Nike. She succeeds John Bishop, a fifth-generation family member, who will remain as CEO through July to work with Ingraffea.

Stahls Appoints EMEA General Manager

Martin Borley, most recently served as executive managing director for Stahls’ UK and Europe. He was promoted to chief executive officer of Stahls’ EMEA, reporting to Carleen Gray, CEO of GroupeStahl, Inc.

Varsity Brands’ Debt Ratings Upgraded by S&P

S&P Global Ratings stated the debt ratings upgrade for Varsity Brands, the parent of BSN Sports and Varsity Spirit, reflects “solid demand in both segments, management’s effective execution in expanding the businesses, and the wind-down of significant legal and restructuring cash expenses.”

St. John’s University Switches to Adidas from Nike

Adidas will begin outfitting the school’s 300-plus student athletes in the 2025/26 academic year across 17 varsity athletic programs. St. John’s University Red Storm becomes the only Big East Conference team to be outfitted by Adidas.

Adobe: Amazon Prime Day Drives 30.3 percent Rise in U.S. Online Spending

The Prime Day sale that ran for four days from Tuesday, July 8 to Friday, July 11 helped boost online spending sales across all Uretailers in the U.S. by 30.3 percent to $24.1 billion, according to Adobe, Inc., which tracked the activity, topping its estimate for 28.4 percent growth for the period ending July 11.

Padel Haus Raises $7M In Funding Round

The Brooklyn-based padel club operator, has raised $7 million in a Series B funding round to accelerate the company’s expansion. By year’s end, it aims to operate 40 courts and reach 120 courts and more than 20 wholly owned locations by 2027.