SGB Apparel

Collegiate Licensing Pioneer Bill Battle Passes

Battle helped the University of Alabama create a licensing department, which led to his founding of the Collegiate Licensing Company (CLC) and what became a multi-billion dollar industry for collegiate licensing.

The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber 

The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.

Jonathan Ram Tapped as CEO at Careismatic Brands

Ram joins the company with a strong background in global executive roles, including at Clarks, HanesBrands, Inc. and New Balance. He is currently serving as immediate past chairman of the Sports & Fitness Industry Association (SFIA) Board of Directors.