SGB Apparel

Adidas Extends Partnership With Arsenal

Adidas extended its partnership agreement with premier club league Arsenal until 2030. The announcement comes following a summer where Adidas hosted pre-season training camps for Arsenal’s men’s and women’s teams at its global headquarters in Herzogenaurach, Germany.

Athleta Launches Resale Program

Athleta launched its first resale platform, Always Athleta, in partnership with ThredUp. Owned by Gap, Inc., the platform will be used to understand customer purchasing behavior better and attract new customers to the brand.

Brand Velocity Group Acquires Score Sports

Brand Velocity Group announced its acquisition of Score Sports, a designer, manufacturer and seller of youth team sports uniforms and equipment. The terms of the transaction were not disclosed.

Vuori Launches In Asia, Mexico And The Middle East

Vuori continues its global rollout that started this year, entering China, Hong Kong, Singapore, the Middle East, and Mexico through branded e-commerce stores in those countries except China. Vuori, for now, is available exclusively through Tmall, China’s direct-to-consumer website.