Under Armour Partners With XFL
Under Armour and the XFL reported it entered into a partnership. Under the terms of the agreement, UA becomes its “official” uniform provider beginning with the 2023 XFL season for all on-field play, including jerseys, base layers, sideline, and training apparel.
Dainese Enters Distribution Deal
Tucker Powersports entered into an exclusive agreement to distribute the Dainese motorcycle product line to its network of powersports dealers in the United States.
Puma Names Chief Product Officer
Puma promoted Maria Valdes to chief product officer and to its Board of Management, effective January 1, 2023. Valdes’ current role is general manager, Puma Sportstyle.
Stio To Open First Mountain Studio In South Lake Tahoe
Stio, the mountain lifestyle brand, headquartered in Jackson Hole, WY, opened its first California storefront in South Lake Tahoe, its second store opening in 2023, and the ninth brick & mortar site.
Johnnie-O Hires Chief Marketing Officer
Johnnie-O hired Norma Delaney to the newly created position of chief marketing officer.
Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent
Lululemon Athletica Inc. again raised its outlook for sales and earnings in the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter jumped 22 percent, or increased 25 percent on a constant dollar basis.
Helly Hansen Renews Partnership With Vail Resorts
Vail Resorts and Helly Hansen reported renewing their partnership that provides uniforms to Vail Resorts employees and working mountain professionals.
Sportsman’s Warehouse’s Q3 Sales Drop 10 Percent
Profits at Sportsman’s Warehouse Holdings Inc. fell 42.3 percent in the third quarter ended October 29 as sales declined 10.3 percent.
Adidas Terrex Opens First U.S. Pop-Up In Portland
Last week, Adidas Terrex commemorated the launch of its first U.S. pop-up in the Pearl District of downtown Portland, OR, with a grand opening.
Anta Exploring Amer Sports IPO
Anta Sports Products, Ltd., the Chinese sports equipment corporation headquartered in Jinjiang, is reportedly holding preliminary talks with investment banks for an IPO of Amer Sports that could raise about U.S.$1 billion or more, according to Bloomberg.
TopGolf Callaway’s Debt Rating Outlook Upgraded
Moody’s Investors Service affirmed Topgolf Callaway Brands Corp.’s debt ratings and changed its outlook on the company to stable from negative due to improving results.
Academy Sports’ Q3 Comps Slide 7.2 Percent
Academy Sports and Outdoors, Inc. reported earnings on an adjusted basis declined slightly in the third quarter ended October 29 against difficult year-ago comparisons but topped Wall Street expectations. Same-store sales were down 7.2 percent with overall sales coming in below analyst targets. Sales were up 30.5 percent versus the pre-pandemic 2019 third quarter.
Cytech Acquires Pasasport
Italian manufacturer of arm pads and inserts for cycling clothing, Cytech, reported it acquired a majority of shares in Pasaport, a manufacturer of gloves and accessories.
Fanatics Reaches $31 Billion Valuation After $700 Million Investment Round
According to the Wall Street Journal, Fanatics, Inc. raised about $700 million from a group of investors, supporting a valuation of $31 billion.
Icebreaker Names Senior Manager, U.S. Wholesale
Icebreaker hired Jamie Baker as senior manager of U.S. Wholesale, effective immediately.