EOG Says First Consumer Campaign Reached Millions
The European Outdoor Group (EOG) estimates #itsgreatoutthere – its first consumer facing campaign – reached more than seven million people; a number that could more than double once impressions made by supporting outdoor brands and retailers are tallied.
Colorado’s OREC Appoints Advisory Group
Colorado’s new Office of Outdoor Recreation Industry (OREC) named more than 20 people to its first advisory council Monday, including the owners of several companies…
Pacific Sunwear Appoints SVP of Women’s
Pacific Sunwear promoted Brieane Breuer to the position of senior vice president, women's merchandising and design…
Howler Brothers Partners with White Cloud Communication
Coastal adventure lifestyle clothier Howler Brothers named Sun Valley, ID-based White Cloud Communication to manage its public relations and communication strategy.
Eddie Bauer Adds Two Top Explorers to Athlete Team
Eddie Bauer has added adventurers and expedition photographers Cory Richards and Ben Ditto to its guide and athlete team….
OIA Says Intense Lobbying Needed to Save LWCF
The Land and Water Conservation Fund (LWCF) – the single largest source of funding for parks, trails and other public recreational infrastructure in the United States – ceased to exist Sept. 26 after Congress failed to reauthorize it for the first time si
Golf Rounds Improve in July
Golf rounds played were up 1.6 percent in August 2015 versus August 2014, according to Golf Datatech. The biggest regional gains came in East North Central, climbing 7.3 percent, followed by Mid Atlantic, 2.8 percent…
Newton Running Appoints Joe O’Neil as New CEO
Newton Running has hired athletic footwear industry veteran Joe O’Neil as its new CEO. O’Neil most recently was senior vice president of Quiksilver Inc.-owned footwear brand DC Shoes. He replaces Newton co-founder Jerry Lee as CEO, who will re
Pricey Franc Prompts Cuts at Mammut
Mammut Sports Group AG eliminated 25 sales jobs at its corporate headquarters in Switzerland and will outsourcing rope manufacturing in a bid to cut costs amid declining sales and margin pressures created by adverse currency effects…
BPSA Spearheads Unprecedented Response to Trek Recall
The U.S. bicycle industry launched an historic recall last week of 1.3 million bicycles that use the same type of quick release that led to Trek Bicycle Corporation's voluntarily recall of nearly 1 million bicycles in April…
BIG Adventures Hustles to Dial in Synergies
When a 40-foot container headed for the Netherlands landed at the loading dock of BIG Adventures rotational molding, or rotomolding, factory in Fletcher, NC last week, it was all hands on deck…
Crocs’ Near-Term Pressures Continue
While noting major progress on its transformation efforts at its annual analyst meeting last week, Crocs Inc. also lowered its guidance for revenues in the third quarter. The revision was attributed to unfavorable foreign currency exchange rates and the c
USATF to Share More Revenue With Athletes
USATF (U.S.A. Track & Field) designed a formula to distribute an extra $9 million in cash to top athletes and also took steps to clarify language in a much-debated form that runner Nick Symmonds refused to sign before this year’s world championships
Phil Knight Talks Past and Future
In his first interview since revealing his retirement plans in June, Nike's founder Phil Knight talked to USA Today about the past but also about competitive threats from Under Armour and Adidas…
Skateboarding, Climbing, Baseball Make Short List for 2020 Olympics
The Tokyo organizing committee recommended five additional sports – baseball/softball, surfing, skateboarding, karate and climbing – for the 2020 Tokyo Olympics. Bowling, squash and wushu failed to make the cut from among eight finalists…
