Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
EXEC: Inside Under Armour’s First Investor Day in Six Years
CEO Kevin Plank underlined the brand’s underdog positioning and attitude by describing the company as a “$5 billion start up.” Senior executives provided an in-depth qualitative overview of the company’s product, brand, and commercial strategies and other key initiatives being executed.
Fanatics and the NFL Partner with Todd Snyder on Ltd. Edition Collection
In joining with Fanatics, this collection will be delivered straight to fans by the licensed sports merchandiser and a longtime partner of the NFL.
EXEC: Authentic Partners with Ares Holdings to Support Ted Baker Brand in South Africa
Ares, with exclusive distribution rights for Crocs, Birkenstock, Under Armour, Vans, Hey Dude, and Teed Baker, supports partner brands through over 65 owned-retail stores, a network of over 2,500 wholesale doors and six owned e-commerce sites.
Nordstrom to Open New Rack Store in Lubbock, TX
The 30,000-square-foot store will be located in West End Center, which includes Costco, Nike Factory Outlet, Bass Pro Shops, World Market, and Marshalls/HomeGoods, among others. Graco Real Estate Development owns and manages the West End Center in Lubbock, TX.
EXEC: Authentic Partners with Orbico Group to Manage Champion Brand in EMEA Region
Orbico has focused on and successfully operated in the Sports Style category, becoming an exclusive distributor for leading footwear brands in Central and Eastern Europe, including Converse, Dr. Martens, Merrell, and On.
Cocona Labs Finalizes India WFOE
The manufacturer of temperature-regulating 37.5 technology, reported that the company finalized the incorporation of a wholly foreign-owned enterprise (WFOE) in Gurugram, Haryana, India.
EXEC: Puma Opens New Creative Hub at Global Headquarters in Germany
Studio48 is a new creative hub at its headquarters in Herzogenaurach, Germany where Puma’s designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.
Tommy Bahama Parent Sees Q3 Headwinds Abating, but Still Lowers Guide
Due to the weaker than expected consumer environment before the election and the Q4 impact of the Southeast hurricanes, the company has lowered its fiscal 2024 sales and EPS guidance.
Under Armour Celebrates Flagship Brand House Opening at New Baltimore HQ
Under Armour hosted a community event this past weekend to mark the official grand opening of its UA Flagship Brand House at Baltimore Peninsula.
Under Armour Extends U.S. Naval Academy Partnership
Naval Academy Athletic Association and Under Armour have extended their partnership in a multiyear agreement. Under Armour has been the official outfitter of Navy’s varsity intercollegiate athletic programs since 2014.
Nike Extends NFL Deal Through 2038, Brazil Soccer for 12 Years; Adds Uruguay Soccer
After a number of key leadership appointments and a refreshed retail engagement process have garnered praise, the company is ensuring its position atop the platform for the near future by securing the Brazil National Football Confederation for an additional 12 years and extending and expanded the current NFL deal through 2038.
EXEC: Macy’s Completes Investigation into Accounting Issues; Lowers Q3 EPS Guidance
The retailer is now reporting it is revising its EPS guidance downward, an announcement that sent M shares tumbling nearly 10 percent in pre-market trading on Wednesday, December 11.
EXEC: Adidas HQ Raided Amid On-Going Tax Probe
Adidas has reassured stakeholders that it has compiled and has been cooperating with authorities over an extended period, furnishing them with the documentation and pertinent information required to the tax investigation.
Inov8 Founder is Back as CEO; Price Returns as Director
Wayne Edy, founder of Inov8, will again lead the company as CEO. Michael Price returns to the company as product and marketing director, having worked at Inov8 from 2016 to 2022.
