Apparel Brands Ltd., the licensed owner of Seafolly and Ed Hardy, acquired East-London-based streetwear brand Nicce, a creator of minimalist streetwear designs.
Apparel Brands will help Nicce strengthen its wholesale business and accelerate e-commerce and international growth through the acquisition.
“Nicce is a brand with a rich background within streetwear and youth lifestyle,” said Peter Wood, CEO of Apparel Brands. “Over the last ten years, the Nicce team has built a strong business and continues to grow equity in the brand. With Nicce becoming part of Apparel Brands Ltd, we will embed it within an established global operation with investment behind scale in supply chain and the ability to reach new markets.”
