Big 5 Sporting Goods to Go Private via Acquisition by Specialty Golf Retailer and PE Firm
EXEC: Citi Survey Finds Adidas’ Brand Perception Catching Up to Nike
EXEC: Nike Inc. CEO Expects $1 Billion Hit from Tariffs; Sees Turnaround Progressing as Planned
EXEC: Sport Obermeyer CEO Kris Kuster Talks Year ‘Round Mountain Opportunities in Ski, Hunt & Fish
EXEC: Hibbett Parent JD Sports to Open More JD Stores in Spain
SGB Update
Champs Sports Unveils New Store Experience in Tampa and Portland
The Tampa and Portland stores are located in “dynamic markets, making them ideal locations to unveil a new store experience that reflects our brand ethos. —Tony Aversa, senior vice president and general manager of Champs Sports
SGB Updates Will Not Publish on Regular Schedule This Week; Website is Live
SGB Media will not publish its regular SGB Morning Update or SGB Evening Update newsletter cadence the week of Independence Day, July 4, 2025. SGB will resume normal distribution on Monday, July 7.
Perfect Moment Raises $3M in Stock Sale
The London-based skiwear and activewear company reported that it sold 10 million shares for $0.30 a share. In addition, the company has granted the underwriters a 45-day option to purchase up to an additional 1.5 million shares to cover over-allotments
Report: Back-to-School Expected to Benefit from ‘Resilient’ Consumer
Placer.ai reported that overall U.S. retail traffic in early 2025 shows modest growth so far this year, boding well for the upcoming back-to-school season. Traditional back-to-school categories, such as sportswear and footwear, are expected to remain strong.
Auburn University Moves on from Under Armour; Inks 10-Year Nike Deal
Nike signed a 10-year deal to become the official outfitter of Auburn University’s athletic teams, beginning July 2025. Nike replaces Under Armour, which had supplied Auburn’s athletic teams since 2006.
SGB Executive
SGB Updates Will Not Publish on Regular Schedule This Week; Website is Live
SGB Media will not publish its regular SGB Morning Update or SGB Evening Update newsletter cadence the week of Independence Day, July 4, 2025. SGB will resume normal distribution on Monday, July 7.
EXEC: Citi Survey Finds Adidas’ Brand Perception Catching Up to Nike
Citi Research’s latest quarterly Global Sporting Goods Survey found that Nike out-ranked Adidas in terms of intent to purchase and is the athletic brand consumers perceive as the most innovative in North America. However, Adidas tied Nike for the highest Net Promoter Score (NPS) among athletic brands in June, highlighting the popularity of Adidas’ Terrace franchises
EXEC: Nike, Inc. Forcing Australia’s SurfStitch Into Liquidation
Nike claims SurfStitch owes it $237,760 and is demanding that the company be placed into liquidation. Edwin Narayan and Domenic Calabretta, from Mackay Goodwin, were appointed as administrators earlier this month to sort out the retailer’s finances.
EXEC: Nike Inc. CEO Expects $1 Billion Hit from Tariffs; Sees Turnaround Progressing as Planned
Nike, Inc. continues to face headwinds in its turnaround efforts, including an estimated $1 billion hit from tariffs. However, the company’s first-quarter guidance came in better than expected. Nike officials told analysts that its steps to reengage wholesale partners are paying off, with holiday bookings up. Shares of Nike in mid-day trading Friday, June 27, were up about 17 percent.
EXEC: Sport Obermeyer CEO Kris Kuster Talks Year ‘Round Mountain Opportunities in Ski, Hunt & Fish
Kris Kuster, Sport Obermeyer’s new CEO, spoke with SGB Executive about the opportunities he sees for the company in targeting female hunters and anglers, as well as plans to introduce fashion-forward capsules, including those connected to Obermeyer’s hometown of Aspen, the revamp of its online presence, and the impact of tariffs. Kuster also spoke about the impossibility of replacing Klaus Obermeyer.
