Nike and BSN Sports signed a three-year deal with Appalachian State University in Boone, NC.
In the agreement, Nike, which first partnered with the University in 2007, will continue as the school’s official apparel, footwear and uniform provider. BSN Sports, which had not been part of the former agreement, comes on board as the official equipment provider, which will “streamline efficiency and provide enhanced product offerings for App State student-athletes and coaches.”
“The App State brand has never been stronger,” Director of Athletics Doug Gillin said. “By partnering with Nike and BSN Sports, App State student-athletes benefit from the best uniforms and equipment in the sports industry. We are pleased to align our growing national brand with the worldwide leader in Sports apparel.”
The three-year agreement, which went into effect on June 1, 2022, involves all 17 of App State’s athletic programs. The deal includes incentives in the form of discounts, rewards for on-field achievement, marketing, and promotional opportunities. The partnership also extends discounts and incentives to departments across the University.