Anytime Fitness launched its “Real AF” marketing platform to support personalized fitness and nutrition coaching and interaction between the company’s coaches and members both in person or via its mobile app.

“Our ‘Real AF’ platform is an unmistakable affirmation that success looks different for every individual member,” said Stacy Anderson, president, Anytime Fitness. “Through a personalized plan and our omnichannel experiences, we will do everything in our power to help them build self-confidence, resiliency, commitment, balance—where they are, on their terms.”

The platform extends across the company’s omnichannel experience and includes:

  • Revamp of the club’s interiors are scheduled to appear across select U.S.-based locations, delivering an in-club experience that puts coaching at the forefront for the brand within the context of better defined and branded spaces for personal training, nutrition coaching and recovery services; and
  • More interactive digital experience that tailors each member’s access to coaching and support

The availability its “Real AF” experience and services will roll out as part of a multi-year timeline in partnership with Anytime Fitness club locations across the U.S. and extends to nearly 40 countries.

“Our traditional coaching approach at Anytime Fitness has played an essential role in literally thousands of member success stories over the years,” Anderson continued. “The ‘Real AF’ experience amplifies the unique and personalized ways our coaches provide the best guidance accessible anytime, anywhere.”

Photo courtesy Anytime Fitness