Noble Biomaterials Inc. established a strategic alliance with Anta Sports Products Limited, China’s largest sportswear brand, based in Fujian.
The partnership will bring together Noble’s XT2 odor management technology with Anta’s performance apparel and footwear products for the Anta, Fila, Descente and Anta Kids brands in mainland China. Noble and Anta have created innovative new fabrics with XT2 technology, designed to eliminate odor in fitness, sport and lifestyle products. The product line will launch fall 2016 and will be sold in Anta’s more than 7,500 branded retail stores across China.
“Anta and Noble share the common vision of helping empower people to perform at their best,” said Jeff Keane, CEO, Noble Biomaterials. “We are thrilled with the Anta partnership and look forward to working together to develop performance products that allow people to reach their potential.”
“As the number one local Chinese sporting goods brand, Anta emphasizes establishing high-level partnerships with advanced material technology makers like Noble,” said Anta Director of Innovation Roger Wang, CText FTI PhD. “We strongly believe the strategic agreement for the use of XT2 will greatly benefit Anta and Noble and leverage our mutual effort behind technology innovation as well as brand marketing.”
About XT2: Play More, Stink Less
XT2 uses the properties of silver to eliminate odor by inhibiting the growth of bacteria and fungi on fabrics, keeping apparel smelling fresher for longer. XT2 is completely dyeable, providing the freedom to include it in products where color is an important driver. Noble Biomaterials has tested garments made with XT2 technology under rigorous, real-world conditions and has observed virtually no degradation in performance over the life of the garment. XT2 is an inherent yarn, not a nanotechnology or a complex chemical additive. It is not a finish or treatment, so XT2 will not wash out or wear off and lasts the life of the product. XT2 is Bluesign-approved for environmental sustainability.
About Anta Sports Products Limited
Established in 1994 and listed on the Main Board of Hong Kong Stock Exchange in 2007, Anta Sports Products Limited (stock code: 2020.HK) is one of the leading sportswear companies in China. Anta is principally engaged in the design, development, manufacturing and marketing of Anta sportswear series to provide professional sporting goods to the mass market. Its professional sportswear includes sports shoes, apparel and accessories. In recent years, Anta has embarked on a “single-focus, multi-brand and omni-channel” strategy to deepen its footprint in the sportswear market with a vibrant brand portfolio to include Anta, Anta Kids, Fila, Fila Kids, Descente and NBA. By integrating various resources, including sponsorship and endorsement, advertising and promotional campaigns, corporate social responsibility initiatives, professional store image and high quality, value-for-money merchandise, Anta strives to reinforce the image of its brands and the level of brand association in the minds of its customers. Anta’s goal is to become the nation’s top sportswear company with the best reputation and largest market share in China, and a respectable and sustainable world-class sportswear company in the long run.
About Noble Biomaterials, Inc.
Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission-critical applications in the performance apparel, healthcare, industrial and emerging wearable technology markets. Its flagship brands, X-Static, XT2 and Circuitex are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring and conductive protection benefits. Its headquarters and manufacturing facilities are located in Scranton, PA, with offices in Europe, Asia and South America.
