Amstel Light has hired Stanwood & Partners Public Relations, of Jackson Hole, Wyo., to promote the brands ski industry sponsorships and programs.
Amstel Light was just named the official beer of both Telluride and the Park City Mountain Resort for the next three years and is sponsoring the US Freeskiing Tour for the fourth year in a row. Amstel will sponsor Park Citys Music on the Mountain concert, featuring Spearhead and G Love, running simultaneously with the Sundance Film Festival. Amstel is also the official beer of The North Face Branding House at Sundance and the Fuel TV Chalet at X-Dance, the action sports film event that runs in Park City alongside Sundance.
“Beer and skiing are two of the fundamental principles of Stanwood & Partners,” said Carson Stanwood.
Amstel Light, the largest-selling imported light beer brand, is part of Heineken USA Inc., which is a subsidiary of Heineken N.V. (Netherlands), which is the world's most international brewer.
