American Pacific Group has purchased SaltStick, a Malibu, CA-based provider of electrolyte supplement products designed for high-endurance athletes. American Pacific made the acquisition through its Roadrunner Holdings platform, which it will use to target other sports nutrition brands and related products.
The purchase price was not disclosed.
SaltStick was founded in 2006 by Jonathan Toker, an elite-level triathlete and trail runner who holds a Ph.D. in organic chemistry. SaltStick products are now sold in over 40 countries worldwide. Products include SaltStick Vitassium, a medical food designed for individuals suffering from sodium and potassium deficiency. This acquisition was the first for American Pacific Group’s newly established holding company, Roadrunner Holdings LLC, which will serve as a platform for the acquisition of high potential sports nutrition brands and related products.
“As a long-distance professional triathlete, I knew there had to be a better way to replenish electrolytes and that’s how SaltStick was born,” said Toker. “Having taken SaltStick from its humble beginnings to a supplement of choice, I’m confident that American Pacific Group is uniquely positioned to propel the brand, products and business forward.”
“We are excited about the future of SaltStick and intend to invest in new product development and expanding the brand’s distribution footprint,” said Fraser Preston, managing partner of American Pacific Group. “We will look to build on its market position through acquisitions of ancillary brands within the fragmented sports nutrition space.”
American Pacific Group is a San Francisco-based private equity firm with $450 million of capital under management that pursues control investment opportunities primarily in North America. It focuses on complex businesses and transactions across sectors with a particular focus on technology.
Photo courtesy SaltStick