American Exchange Group (AEG) has acquired Island Surf Company. AEG reported that Island Surf Company was founded in 2008 and is “celebrated for its dedication to crafting high-quality and comfortable footwear infused with the essence of island living.”

Island Surf Company offers a range of men’s, women’s and kids’ footwear at an accessible price point.

“We are excited to join forces with American Exchange Group. This acquisition marks a new chapter for Island Surf Company, allowing us to expand our footprint and bring our coastal-inspired footwear to a broader audience. We look forward to leveraging our shared strengths to enhance our product offerings and deliver exceptional value to our customers” said Joe O’Brien, president of Island Surf Company.

“We view this acquisition as a strategic move to expand our market presence and introduce Island Surf Company’s innovative product lines to our established retailer network. This step is part of American Exchange Group’s broader strategy to deepen our commitment to delivering products that align with our customers’ evolving needs,” said Steve Velasquez, chief strategy officer of the American Exchange Group.

Island Surf Company will become a division of White Mountain Footwear, a brand that American Exchange acquired in January 2023. Island Surf Company is expected to benefit from White Mountain’s established infrastructure, sourcing capabilities, retail partners, and decades-long industry expertise. Leveraging White Mountain’s headquarters in Massachusetts, this strategic alliance aims to drive growth, explore synergies and expand market presence.

According to AEG, O’Brien will continue to lead the Island Surf Company brand, ensuring continuity and fostering collaborative opportunities with White Mountain Footwear.

“We see tremendous potential with the acquisition of Island Surf Company,” said Alen Mamrout, CEO of American Exchange Group. “The synergy between White Mountain and Island Surf Company will allow us to broaden the brand’s reach and transform it into a complete lifestyle brand. There are extensive opportunities to expand Island Surf Company into various categories through strategic licensing, utilizing our shared resources and expertise to maximize its market impact and appeal.”

Image courtesy Island Surf Company