American Cycle Systems Inc., a specialty BMX component supplier for over 45 years, announced the acquisition of Bar Fly.
Bar Fly is a market leader in mounts-connecting technology for most brands of GPS, cameras and lights. The acquisition of Bar Fly will diversify ACS’s product line into the enthusiast adult market.
“ACS made its name with unique, well-engineered products that cater to niche markets,” said Keith Stephens, president of ACS. “Cyclists of all disciplines are embracing technology and are looking for a competitive edge in every detail of their ride. Bar Fly products are a functional compliment to popular electronics being used by competitive cyclists across the board, and I’m excited about its future with ACS.”
“This is a win-win outcome for ACS and Bar Fly, and I am thrilled to have the opportunity to bring these groups together,” says Russell Cree of Bell Lap Advisors. “The founders of Bar Fly have done a great job of creating a new category–premium aftermarket accessory mounts, and ACS has decades of experience in the industry to take the brand to the next level.”
“When we were approached by ACS about a potential acquisition, Keith’s vision for growing the Bar Fly brand was compelling. ACS has a long history in the bicycle industry; in fact, my first mag wheels were made by ACS! After careful consideration, we came determined ACS would be a perfect company to expand the Bar Fly brand and support our existing customers, distributors and partners,” says Greg Hillson, former principal at Bar Fly.
