American Bicycle Company (ABC), based in Anaheim, CA, announced it hired industry veteran Art Ornelas to lead its sales team.
“Art’s experience in sales and as an industry sales rep and his knowledge of the Southern California market will be a big help to us as we develop our product line and open new dealers. We are very excited to have him join the team,” said Toby Henderson, ABC’s co-owner.
Ornelas brings with him more than 25 years in the bicycle industry handling sales, sourcing and product placement, starting at GT Bicycles in the early-1990s and at Nirve starting in 2001.
“Adding Art to the team is a very timely and major accomplishment for ABC. We have products sitting in the port of Los Angeles, more on the water and much more being produced as we speak. Having an experienced sales director in place will allow us to serve our customers and get them the product they want and need,” said Marc Cote, ABC’s co-owner.
Prior to joining ABC, Ornelas worked selling industrial machines. The Southern California native began working at ABC in August, helping to hire sales reps nationwide, sign distributors worldwide and set up a dealer network for ABC and its Race, Inc., Cook Bros. Racing and Bottema product lines.
“One day I received a call from Toby and was asked to come to join ABC as a sales director. This is a once-in-a-lifetime opportunity to relive my youth. The growing retro big BMX scene is amazing. To be given an opportunity to put together an enthusiastic sales team to service the booming niche, as well as BMX racing, was an offer I couldn’t refuse,” Ornelas said.
