Amer Sports appointed Mike O’Connell to vice president sales – strategic accounts for Amer Sports Americas. In his new role, O’Connell will be responsible for leading sales efforts in the e-tail, sporting goods retail and mass merchant trade channels for Amer’s portfolio of brands including Wilson, Louisville Slugger, DeMarini, EvoShield, Arc’teryx, Salomon, Atomic and Suunto.
O’Connell previously served as strategic account director for the sporting goods retail channel at Amer Sports.
“Mike has developed strong customer partnerships and has accelerated Amer Sports’ market share growth across our portfolio of brands. Mike’s leadership skills and broad multi-channel experience will ensure his success in executing our omni-channel strategy in the United States,” said Bill Kirchner, vice president & general manager, Amer Sports Americas.
“I am excited about the opportunity to lead our sales efforts and implement our omni-channel approach with our strategic partners in the U.S. With the rapid changes in the consumer’s buying habits and the challenging market conditions that currently exist, collaboration and alignment with our key customers will be critical to our success,” said O’Connell.
