Amer Sports, Inc., the parent of Arc’teryx, Salomon, Wilson Sports, Peak Performance, Atomic, and Armada, among others, has made a number of key leadership changes to support the company’s continued acceleration and evolution as a global public company.

As previously reported by SGB Media, Guillaume Meyzenq, currently chief product officer for Salomon, has been appointed president and CEO for Salomon effective January 1, 2025, reporting to Group CEO James Zheng.

Guillaume is said to be a proven global executive within Salomon and Amer Sports, having led global product categories, regional commercial roles and as a member of the Salomon leadership team for the past decade. Over the past decade, he successfully led the transformation and acceleration of Salomon Footwear, which constitutes the bulk of both the Salomon brand business today and its growth plan for the future.

“We are confident that Guillaume is the right choice for Salomon’s future as he is well positioned to seamlessly continue to lead and execute the Salomon brand strategy and help the business achieve its growth goals,” said James Zheng, Amer Sports Group CEO. “We are excited to see all that he will do to support Salomon’s purpose to help people unleash the best version of themselves through fulfilling outside sports experiences.”

Michael Hauge Sørensen, Amer Sports Group COO and executive officer, will step down from his current position and will return to his former role as advisor to the Board of Directors of Amer Sports, effective January 1, 2025.

The company said he stepped into the role of Group COO in 2020 to help drive the transformation to accelerate Amer Sports for a path of long-term sustainable growth. He also played a pivotal role in preparing for Amer Sports’ NYSE listing in February 2024.

“We are grateful for Michael’s significant contribution during this critical time in Amer Sports’ evolution, and we are pleased that he will continue to advise the company in his return to his previous role,” continued Zheng. “With Michael’s transition, we will evolve the Amer Sports executive structure and discontinue the COO role. We are excited for this opportunity to live one of our core values ‘Better together’ by bringing in more of our dedicated Amer Sports leaders to help lead and grow the company.”

Following these changes, the members of Amer Sports Executive Committee will be:

  • Group CEO James Zheng
  • Group CFO Andrew Page
  • Arc’teryx CEO Stuart Haselden
  • Salomon President & CEO Guillaume Meyzenq
  • Wilson President & CEO Joe Dudy
  • Chief Strategy Officer Victor Chen
  • Group General Counsel Jutta Karlsson
  • Chief Supply Chain Officer Wilhelm Kerl
  • Group Chief HR Officer Sebastian Lund

The Executive Board will be renamed the Global Leadership Team, and it will consist of the Executive Committee as well as other key brand, Group function, and China and APAC market leaders.

In addition to the Executive Committee, the Global Leadership Team will consist of the following leaders:

  • Group Chief Digital Officer Donghai Chen
  • SVP Group Sustainability Anne Larilahti
  • General Manager APAC Cynthia Lee
  • President Atomic and Armada Wolfgang Mayrhofer
  • President Peak Performance Sara Molnar
  • SVP Group IR and Capital Markets Omar Saad
  • President Greater China John Yao, and
  • SVP Group Communications. A search for this role is in progress.

Amer Sports said this broader global leadership team will ensure leadership alignment and coordination across all business units in the Group.

Image courtesy Amer Sports, Inc.