Amer Sports Lowers Guidance as U.S. Fitness Business Plummets

Amer Sports Oyj lowered its guidance for the year for the second time this year after reporting a 6% decline in net sales in the third quarter to €433.2 million ($658.5mm) as rapid growth in outdoor footwear and apparel and solid performance by its ball sports segment were overwhelmed by a shift in winter equipment shipments to the fourth quarter and plummeting consumer sales of fitness equipment.


“The third quarter continued to be a rough one,” said President and CEO Roger Talermo of the period ended Sept. 30. He said the company would have a tough time reaching its goals of 5% organic sales growth and 10% EBIT level of operating margin. The third quarter is the company second biggest after the fourth.


The decline comes as the company works to reduce its working capital and raise cash to pay down €448 million ($645mm) in short-term debt amidst the worst credit crunch since World War II. The not-so-bad news was that net sales were off just 2% when measured in local currency. The good news was that AMY expects to more than make up ski and boot shipments in the fourth quarter and the company’s outdoor brands Salomon and Arc’teryx continued to grow at a 20%-plus pace.


Companywide gross profits declined 3% in the quarter to €$186.2 million ($281.2mm). Earnings before interest and taxes, or EBIT, declined 13% to €51.5 million ($77.8mm). Net income fell 15% to €32.9 million ($49.7mm), or €0.45 (68 cents) per share, compared to €38.5 ($52.7mm), or €0.53 (73 cents) in the year earlier quarter. The declines came despite the elimination of 568 jobs, or about 8.5% of payroll, compared to Q3 ‘07. That sum included 295 jobs in the Americas.


AMY remains highly leveraged, with €629 million ($905.8mm) in total debt, including €448 million ($645.1mm) of short term debt, which includes a €75 million ($108mm) Finnish bond that comes due in May. The company said it is focused on reducing its gearing ratio, which measures the ratio of debt minus cash and liquid assets to shareholder equity, from 124% to 60% to 80% “as soon as possible.” To do that it will focus on reducing its working capital.  In the first quarter, that will involve closing distribution centers and improving inventory and SKU management. While the company ended the quarter with inventories valued at €378.4 million ($544.9mm), up 5.6% from a year earlier, it expects inventory levels to fall below last year’s level by winter’s end. 


“On our agenda for the remaining part of the year, but likewise also so the next few years, it’s clearly to improve our balance sheet,” Talermo said. “It’s very, very important for us to reduce the gearing going forward,” Talermo said.


AMY reduced its full-year guidance for earnings before interest and taxes, or EBIT  to between €80 million to €90 million, down from its latest estimate of €90 million to €105 million. Early in the year it was projecting EBIT of €100 million to €130 million. The latest estimate excludes a capital gain of €13 million from the sale earlier this year of the company’s headquarters building. “I would say the outlook is more uncertain than weve ever had before, just simply because we dont know how consumers are going to react in the month to come, and therefore of course we are more blind, so to say, than before,” Talermo said.


Ball Sports
In the company’s ball sports segment, Racquet Sports net sales rose 7% to €56.7 million ($85.6mm), Team Sports rose 15% to €38.0 million ($57.4mm), while Golf fell 5% to €15.9 million ($24.0mm), due in part to the decision to license the business in Japan and stop making golf balls for the OEM market in the United States. The company said the Wilson business remained flat in local currency terms over the nine month period ended Sept. 30, 2008. On a local currency basis, EMEA sales rose 5%, while Asia Pacific sales fell 13% and sales in the Americas were flat.


Racquet sales were being driven by the top-of-the-line K Factor tennis racquet now in its third and last year. Team sports continues to recover from early in the year, with some help from weak comps in Q3 2007 and “very, very strong” sell-in of baseball products for the 2009 season. EBIT for the ball sports segment improved 27% in local currency terms to €6.6 million ($10.0mm), but is down 8% for the first nine months to €33.6 million ($51.1mm).


Fitness
The real damage was in the fitness segment, where net sales fell 18% to €55.0 million ($83.1mm) on a local currency basis due to an unexpected and rapid decline in consumer sales in North America. Amer Sports said Precor’s commercial business remained solid through the third quarter. It has not received any order cancellations from the major fitness clubs it ships to directly. They account for 58% of its sales and appear to be moving forward with expansion and renovation plans to gear up for the key New Year’s season. Talermo said two trends are hurting the consumer market. First the decline in housing prices has hurt sales to homes. Secondly, two of the company’s dealers have filed bankruptcy and other dealers are also experiencing financial difficulties. In Europe, by contrast, sales to retailers are up 40% this year.


EBIT for the fitness segment plummeted 63% to €2.8 million ($4.2mm) in the quarter, and 72% for the first nine months. The company plans to cut the workforce at Precor’s headquarters in Seattle at a cost of a few hundred thousand dollars. Talermo said he does not see the consumer side of the business turning around for “another few years.”


Winter and Outdoor
Net sales in local currency terms fell 2% for the Winter and Outdoor segment during the quarter, but are still up 5% over last year for the first nine months of the year. That consisted of a decline of 13% for Winter Sports Equipment (Atomic, Salomon skis, bindings, etc) to €134.8 ($203.5mm), a 26% increase in Apparel and Footwear (Salomon and ArcTeryx) to €87.4 million ($132.0mm), a 14% decline for Cycling (Mavic) to €23.5 million ($35.5mm), and a 5% increase for sports instruments (Suunto) to €21.9 million ($33.1mm).
 
Across the entire Winter and Outdoor segment, EBIT fell 3% in the quarter to €45.7 million ($69.0mm) in local currency terms, but has swung into the black over the first nine months compared to a €14.3 million ($19.2mm) loss for the same stretch in 2007. The third quarter decline should reverse itself in the fourth quarter as big shipments go out. The company said it has completed a restructuring of the Winter Sports Equipment business, which included the acquisition of a Bulgarian ski vendor in September, that should lead to material improvements in profitability next year.
 
“The high-season for winter sports equipment shipments to retailers started somewhat later than last year and consequently our sales in local currencies were 13% lower in the quarter compared with last year,” said Talermo. “Thanks to clearly more pre-order deliveries booked for Q4 and as a result of already completed profitability-improving measures, the Winter Sports Equipment business is set to improve its profitability substantially already this year.” Specifically, the order book for Winter Sports Equipment in the fourth quarter is up 14% from a year ago. Talermo said that reflected a shift in pre-season orders from dealers in the plains states to dealers in mountain resort areas, who typically defer delivery until November.  Talermo declined to say whether the business would become profitable this year.


He said the company has not shipped more product than last year, but that more of it is fresh, which has stimulated dealer demand. He called out the high-end Doubledeck ski as a having particularly strong sell-in. AMY’s ownership of two ski plants, two boot plants and two binding plants, all in Europe, position it to win market share should good snow spur replenishment orders.


“I think that the pipeline as such, or let’s say, the inventory levels at trade is in good shape, especially in the mountain areas where the big orders have been taken,” Talermo said. “I think honestly that the dealers, regardless of the weather, will take the majority of these orders in the upcoming, let me say, four weeks, which are the very critical.”


Talermo said a 14% decline in pre-season orders and low retail inventories in the U.S. make order cancellations less likely. “They have been really anticipating the downturn,” he said.
“I think there is more open to buy opportunities than cancellation.”


Apparel and footwear sales were propelled primarily by footwear, including solid growth in Central Europe, where Salomon is the fastest growing brand in outdoor footwear. Footwear sell-through by U.S. and European dealers was “solid.” Moreover, pre-orders for spring 09 are growing at a double-digit pace over the year earlier period.  “Salomon is today in much, much better shape than it was one year ago,” said Talermo.


The sell-in of Salomon and Arc’teryx products continues to be strong, and pre-orders for spring/summer 2009 are growing at a double-digit pace. Due to the increased costs in Chinese manufacturing, a material part of the sourcing of products is planned to be moved to other Asian countries within the next few years.


The sales decline at bicycle wheel maker Mavic were attributed to supply chain constraints-namely a surge in big OEM orders very late in the third quarter. Mavic was unable to fulfill a few unexpected OEM orders for new product, but it remains profitable. Sports instrument growth was driven by outdoor and training products and could have been better if not for declining sales of dive computers, a business closely tied to declining resort travel.



 

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Amer Sports Lowers Guidance as U.S. Fitness Business Plummets

Amer Sports Oyj said sales and third-quarter earnings fell in its Winter and Outdoor segment as rapid growth at Salomon and Arc’Teryx was overshadowed by a shift in winter equipment shipments to the fourth quarter.


On a local currency basis, the 2% decline in net sales for the segment included a decline of 13% for Winter Sports Equipment (Atomic, Salomon skis, bindings, etc) to €134.8 ($203.5mm), a 26% increase in Apparel and Footwear (Salomon and ArcTeryx) to €87.4 million ($132.0mm), a 14% decline for Cycling (Mavic) to €23.5 million ($35.5mm), and a 5% increase for sports instruments (Suunto) to €21.9 million ($33.1mm).
 
Across the entire Winter and Outdoor segment, EBIT fell 3% in the quarter to €45.7 million ($69.0mm) in local currency terms, but has swung into the black over the first nine months compared to a €14.3 million ($19.2mm) loss for the same stretch in 2007. CEO and President Roger Talermo said he expected the third-quarter decline to reverse itself in the fourth quarter as big shipments go out.
 
“The high-season for winter sports equipment shipments to retailers started somewhat later than last year and consequently our sales in local currencies were 13% lower in the quarter compared with last year,” said Talermo. Specifically, the order book for Winter Sports Equipment in the fourth quarter is up 14% from a year ago. Talermo said that reflected a shift in pre-season orders from dealers in the plains states to dealers in mountain resort areas, who typically defer delivery until November. 


Talermo said the company completed its restructuring of the Winter Sports Equipment business with its acquisition of a Bulgarian ski factory in September. He said the restructuring should lead to material improvements in profitability next year, but declined to say whether the business would become profitable this year.


AMY has not shipped more product than last year, but more of it is fresh and that has stimulated dealer demand, Talermo said. He called out the high-end Atomic Doubledeck ski as a having particularly strong sell-in. AMY’s ownership of two ski plants, two boot plants and two binding plants in Europe position it to win market share should good snow spur replenishment orders this winter.


“I think that the pipeline as such, or let’s say, the inventory level at trade is in good shape, especially in the mountain areas where the big orders have been taken,” Talermo said. “I think honestly that the dealers, regardless of the weather, will take the majority of these orders in the upcoming, let me say, four weeks, which are the very critical.”


The rosy outlook contrasts with recent estimates of advance reservations for lodging at major North American ski resorts. As of Sept. 30, reservations for arrivals from Nov. 1 2008 through April 30, 2009 were down 11.1%, according to the Advisory Group Inc., a Denver-based company that tracks such matters for Colorado ski resorts. Reservations for flights into airports serving some resort destinations are also off as much as 30%, said Ralf Garrison, a principal with the Advisory Group.


Talermo, however, said a 14% decline in pre-season orders and low retail inventories in the U.S. make fourth quarter order cancellations less likely. “They have been really anticipating the downturn,” he said.  “I think there is more open to buy opportunities than cancellation.”


Apparel and footwear sales were propelled primarily by footwear, including solid growth in Central Europe, where Salomon is the fastest growing brand in outdoor footwear. Footwear sell-through by U.S. and European dealers was “solid.” Moreover, pre-orders for spring 09 are growing at a double-digit pace over the year earlier period.  “Salomon is today in much, much better shape than it was one year ago,” said Talermo.


Sell-in of Salomon and Arc’teryx products continues to be strong, and pre-orders for spring/summer 2009 are growing at a double-digit pace. Due to the increased costs in Chinese manufacturing, a material part of the sourcing of products is planned to be moved to other Asian countries within the next few years.


The sales decline at bicycle wheel maker Mavic was attributed to supply chain constraints-namely a surge in big OEM orders very late in the third quarter. Mavic was unable to fulfill a few unexpected OEM orders for new product, but it remains profitable. Sports instrument growth was driven by outdoor and training products and could have been better if not for declining sales of dive computers, a business closely tied to declining resort travel.
 
 COMMENTS>>>If it’s a bad winter, watch out. AMY is focused on slashing its nearly $1 billion in debt by reducing working capital, including inventory. It cut 295 jobs in the Americas in the year ended Sept. 30, 2008. 

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