Amer Sports appointed its regional general managers of sales and channel management to a new executive board that will begin focusing Friday on the company's new strategic priorities, including forging closer ties with consumers at the local level.

The new executive board members are Michael White, GM-EMEA; Mike Dowse, GM-Americas, and Matt Gold, GM-Asia Pacific. White, Dowse and Gold will all report to Amer Sports' President and CEO Heikki Takala. Thomas Ehrnrooth, SVP of sales and channel management will leave the company Oct. 15.

The executive board will focus on better execution and expanding Amer Sports' distribution footprint both in developed and emerging markets. In Sept. 2010, Amer Sports announced new strategic priorities including a greater emphasis on faster growth in apparel and footwear, excellence in consumer-centric product creation and brand marketing, and strengthening sales and channel management.