Amer Sports appointed Victor Duran, it SVP over marketing and business-to-consumer, to its executive board effective Jan. 1, 2011.

The Finnish company said the appointment adheres to its new strategic emphasis on excellence in consumer-centric product creation and brand marketing, and strengthening commercial fundamentals through sales and channel management. 


Duran is responsible for heading Amer Sports' B2C development as well as group marketing development as the marketing functional leader. He reports to Heikki Takala, who left Proctor & Gamble last year to become president and CEO of Amer Sports Corporation.

Victor Duran, who was born in 1966,  joined Amer Sports on March 1, 2010. Previously he has been working in HotHouse, where he held the position of partner. Prior to that he has served at Zyman Group, Caterpillar EMEA and Procter & Gamble. Duran has a Master of Business Administration in International Business and Marketing from the University of North Carolina.