Amer Sports has acquired Queenax and will integrate the maker of “functional fitness training systems” into its Precor line of traditional strength, cardio and networked fitness offerings.
Queenax is a space-efficient, modular functional training system that can be configured in a variety of ways to meet the needs of operators, exercisers and personal trainers. The streamlined and configurable design of the Queenax system allows operators to maximize valuable gym floor space without interfering with traditional gym activities. A variety of training equipment, including suspension training apparatuses, boxing rings, and dip bars, can be added to the system, giving trainers the ability to run personalized training and small group classes based on client needs.
“Functional training is one of the fastest growing segments in the commercial fitness industry,” said Rob Barker, Precor president, which had been Queenax's exclusive distributor in the U.S. and Canada. “The highly configurable Queenax system is the perfect complement to our robust strength and cardio offerings and reflects our commitment to helping operators delight their members with personalized, results-driven fitness experiences.”
Precor, headquartered in Woodinville, WA, designs and manufactures premium end-to-end commercial and at-home fitness solutions. Founded in 1980, its products include the EFX Elliptical, Adaptive Motion Trainer “AMT” and Preva Networked Fitness. Amer Sports also owns Salomon, Atomic, Arc'teryx, Mavic, Suunto and Wilson, which acquired Louisville Slugger in April.
“We’re proud to be part of a company that offers unique equipment that allows operators to differentiate their facilities and enhance members’ fitness experiences,” said Gionata D’Alesio, CEO and founder, Queenax. “As a Precor brand, we now have the ability to reach a wider range of customers with Queenax training solutions, at a time when the demand for functional exercise is growing quickly.”