Amazon.com launched its new Outdoor Recreation Store focusing on outdoor gear and apparel. Amazon.com's growing selection of merchandise is complemented by offerings available from leading outdoor merchants, including Altrec, Backcountry and Mountain Gear.
“With the growing popularity of the Amazon.com Camping and Hiking category, we realized our customers were looking to Amazon.com for an expanded selection of apparel, footwear and more gear for snow sports, paddling sports, active travel and climbing. We responded by expanding our product offerings, and we invite our customers to share their recommendations and product reviews with the outdoors community on Amazon.com,” said Ben Hartman, director of Amazon.com's Sports & Outdoors Store. “Evidence is emerging that outdoor enthusiasts and casual adventurers alike are turning to outdoor recreation activities now more than ever, and the new Outdoor Recreation Store provides a convenient destination to find and discover a great selection of all things related to exploring the outdoors.”
Amazon is also offering a limited number of free National Parks passes with a purchase of $299 or more. “Our national parks and public lands are America's connection to the natural world, inspiring outdoor exploration 365 days of the year,” said Jamie Patten, senior vice president at the National Park Foundation. “With the special offer for the annual pass, and the chance to support the foundation through the pre-sale of the new Ken Burns documentary, Amazon.com customers will be well equipped to get outside and, at the same time, help support the outdoor places that mean so much to them.”
