Amazon added a Prime-exclusive two-day shopping event in October.
Its “Prime Early Access Sale” is for Amazon Prime members offering Black Friday-like deals from October 11-12.
Amazon Prime Day was held from July 12-13.
This is the first time the retailer is giving consumers two Prime shopping events in the same year.
Amazon will hold the two-day online sale in 15 countries, including Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the U.K., and the U.S.
As part of the sale, Amazon will introduce a Top 100 list of popular seasonal merchandise, with deals from the list dropping from October 11-12.
