Amazfit, a U.S.-based wearable tech company launched in 2016, is unveiling its third wearable device, called the Pace. With this new iteration, the company pushed into the GPS running watch market.

This is the third launch in three months by Amazfit.

“The wearables market as a whole is at an inflection point — wearables hold great promise for helping people establish healthy habits, but they are cost-prohibitive for many people,” said Frederik Hermann, head of U.S. marketing and sales, Amazfit. “As an industry, we must come together to focus on providing more utility that encourages habit-forming behaviors, and making the technology accessible to a wider audience. We saw incredible demand for Pace when it launched as Huami’s Amazfit Smartwatch in China and we are thrilled to bring it to a U.S. audience.”

Key features in the new wearable include distance tracking, time, pace, heart rate, colories, speed, cadence, min/average moving pace and cadence, elevation, altitude and data syncing compatibility with Strava Run.

Photo courtesy Amazfit