Altus Athletic Mfg. Co. announced that it is now the exclusive licensee of hand-held fitness accessories for Body by Jake.
For over 30 years, Body by Jake has active in the fitness industry working to make fitness simple and fun while inspiring and motivating millions of people from all walks of life to get fit and stay healthy. As Chairman and CEO of Body by Jake Global, Jake is the driving force that made personal fitness training an occupation.
“At Body by Jake®, we are always looking for exceptional products which are built to last and that through education, motivation, and inspiration, can help people lead healthier lives,” said Jake Steinfeld, Chairman and CEO of Body by Jake®. “Altus designs and produces quality fitness products that will bring innovation to the handex marketplace. Because of the extensive reach that Altus has into retail nationwide, our customers will be able to easily find the assortment and trust that they are being provided the opportunity to live healthy, active lifestyles with a DON’T QUIT!® approach to training.”
Altus President, Keith Johnson said, “We are very excited to team up with Jake and Body by Jake®, because Jake shares our mission to “Be Fit, Look Fit®,” and both companies share the Altus fitness principals, that fitness, strength, dedication, individuality, and hard work precede success.”
John Hetzel, Altus Director Of Marketing & Product Development said “Partnering with BBJ makes sense–Altus is known as an industry leader providing quality, in home, innovative fitness accessories and Jake is known as one of the industry's most respected fitness experts. When purchasing products from the Body by Jake® line, customers know they will receive some of the best quality fitness products on the market today.”