Altra, which is owned by VF Corp., welcomed Chuck Ponthier as senior director of sales.
Ponthier will lead all North American sales strategy from overseeing key accounts and P&L sheets to managing sales teams and business development. Ponthier comes to Altra with tremendous experience and sales leadership from his extensive experience at various brands where he was responsible for driving and executing sales strategies, managing large sales teams, and driving growth for multiple global leading brands.
Most recently, Ponthier served as the vice president of North American Sales at Toms in Southern California where he directly managed the sales team, P&L statements, and multi-channel strategy. Prior to joining Toms, Ponthier had long careers at both Sperry where he was vice president of sales and VF’s sister brand, Vans where he served as senior director of sales. Ponthier is excited to be back under the strategic parent company VF and be a part of the growing momentum of Altra. He is a big fan of Altra and the performance, functional product that makes Altra so authentic. As a long-time competitive swimmer and Texas native, Ponthier is looking forward to getting back to performance footwear to collectively foster the run and outdoor specialty markets.
“Chuck brings vast sales experience across multiple leading footwear brands to the Altra team which will continue to drive our sales channels and cultivate our relationships amongst our specialty channels,” said Todd Dalhausser, President of Altra. “Chuck’s insight, leadership skills and comprehension of the retail channels will be a huge asset to the Altra team. We are very excited to welcome Chuck to the family as he will lead our company’s mission to create purposeful, innovative products that will inspire the world to move naturally.”
“I am excited to join the Altra family and be back with VF, the strategic parent,” said Ponthier. “It is a great time to be a part of a growing brand that has remained authentic while having a vision and roadmap for thoughtful growth. We will always deliver on the authenticity and key traits that Altra customers have loved about the brand, and we will continue to foster specialty run and outdoor channels and their specific product needs.”
Ponthier rounds out the Altra leadership team and works closely with President Todd Dalhausser, Director of Finance Marco Sala, Director of Operations Tiffany Saviage, Director of Product Andrew Conley, Director of Marketing Chris Jones, Director of Consumer Experience Golden Harper and Director of Strategy Brian Beckstead.