Alterra Mountain Company plans to limit daily lift tickets, prioritize access for season pass holders, eliminate walk-up window sales and discontinue the sale of most undated lift ticket products due to COVID-19 as part of its strategy to prepare for its 20/21 Winter operations.
The procedures were outlined in a statement from Alterra Mountain Company CEO Rusty Gregory as follows:
“The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19.
“We are intently focused on complying with local, county, and state regulations and offering the best guest experience possible for the 20/21 season. The effectiveness of these plans will rely on your cooperation with our enforcement of face coverings, social distancing and crowd management on and off the mountain.
“This effort starts with controlling resort visitation levels to avoid overcrowding. We are prioritizing access for season pass holders and will tightly regulate the number of daily lift tickets that will be available by advance purchase only. To this end, walk-up window sales will be eliminated, and the sale of most undated lift ticket products will be discontinued until further notice.
“The pandemic has disrupted our lives in so many unpredictable ways. Medical professionals and scientists tell us that this constantly changing dynamic will likely continue until effective vaccines and therapeutics are developed and become available to the general public. Alterra Mountain Company and our destinations are committed to staying on top of the inevitable changes to come as best practices and health regulations throughout the two countries, six states, three Canadian provinces and 15 mountain communities in which we operate rapidly evolve. Our teams will communicate these changes to you as soon as possible so we can all adjust and plan accordingly.
“Like you, I’m excited to get back to winter and the skiing and riding to come. These unprecedented times will continue to challenge us and will require tolerance and effort by all of us to help keep each other healthy and our destinations open for your enjoyment.
“I look forward to seeing you on the mountain”.
Chief Executive Officer,
Alterra Mountain Company