Alterra Mountain Company announced that Jared Smith had been selected as president effective June 7, 2021. Smith will be responsible for operating and developing the company’s Resort Division for its 15 mountain destinations.
Smith’s team will include Mark Brownlie, COO, Mountains and Todd Shallan, COO, Hospitality. Smith will report to CEO Rusty Gregory.
Smith joins the company following more than 15 years at Live Nation Entertainment, where he most recently served as president and global chairman of Ticketmaster.
“Jared’s professional experience placed him at the center of connecting consumers with some of the most recognizable brands and experiences in the world,” said Gregory. “His proven ability to build exceptional teams and create new products and services to deliver sustainable growth is a unique fit for where we are in the development of Alterra Mountain Company.”
Across a variety of leadership roles, Smith led the company through a reinvention of its approach to client, artist and fan engagement and helped transform its sales, support, product, and technology organizations. While at Ticketmaster, Smith was recognized for the development of a variety of industry advancements. He was honored on Billboard’s Power 100 list in 2020, 2019, 2017 and was twice named to Sports Business Journal and Billboard Magazine’s “40 Under 40” lists in 2014 and 2015.
“Alterra Mountain Company is a special company that has assembled some of the most iconic destinations on the planet with a vision to build a global mountain community and reinforce what makes each one of the destinations unique,” said Smith. “The universal commitment to this vision from the leadership team was very attractive to me. I’m excited and humbled to be a part of it.”
Photo courtesy Alterra Mountain Company
