Alterra Mountain Company announced that Amber Broadaway was appointed President & COO of its Solitude Mountain Resort in Utah.
Broadaway has served as VP, Guest Services & Safety, for Sugarbush Resort in Vermont and will move into the position effective June 1, 2021. She will be responsible for its operations and drive profitability and growth of the destination by guest and employee experience.
Broadaway started at Sugarbush in 2013 as manager, risk & safety. As VP guest services and safety, she will oversee risk and safety, guest services, parking operations, public events operational departments, communications and public relations, on-site brand management, charitable giving and donations.
“Solitude Mountain Resort is a unique place with extraordinary potential. Amber is the ideal person to bring the destination to new heights,” said Mark Brownlie, COO, Mountain Division, Alterra Mountain Company. “Amber’s wealth of operational, communications and employee experience, combined with a genuine love of the mountains, will help elevate all that Solitude has to offer to its guests and employees.”
Broadaway has been responsible for integral initiatives that have led to nationally recognized awards at Sugarbush, including NSAA’S Best Guest Safety Program (2020), Vermont Governor’s Excellence in Workplace Safety (2018), Best in Service East by Ski Magazine (2018), and runner-up of NSAA’s Best Employee Safety Program (2020).
“I am honored that Alterra Mountain Company has chosen me to succeed the inspiring work of Kim Mayhew at the helm of Solitude Mountain Resort. I am most looking forward to collaborating with the Solitude team to achieve the goals we will set for next season and the many years ahead,” said Amber Broadaway, Solitude Mountain Resort’s new President & COO. “Solitude is a very special place and I am excited to amplify all it has to offer. My family and I are looking forward to calling Solitude our home mountain.”
Photo courtesy Solitude Mountain Resort
