Alterra Mountain Co. on Tuesday announced its plans to invest $223 million in capital improvements across its 15 North American mountain destinations for the upcoming year to enhance the guest experience.
This year’s $223 million plan includes $50 million for base area facility development, $48 million towards new lifts and upgrades, expanded terrain and snowmaking, $30 million in technology—including Ikon Pass and destination app development and data utilization—$27 million toward enhancing base area and on-mountain dining experiences, and $7 million towards various summer and winter activity investments.
“Three years ago, when we formed Alterra Mountain Company, an initial priority was to commit to investing a half a billion dollars by 2023 across our family of North American destinations,” said Rusty Gregory, CEO, Alterra Mountain Co. “To date, we have invested more than $350 million and are committed to exceeding our original plan, spending $575 million by 2020 on lifts and gondolas, snowmaking, summer activities, real estate development, hospitality and technology, all in the name of creating memories for our guests through an elevated mountain experience.”
Significant destination improvements for the 2020/21 season include the following locations: Steamboat, CO Mammoth Mountain, CA, Winter Park, CO, Deer Valley Resort, UT, Squaw Valley Alpine Meadows, CA, Tremblant, Quebec, Crystal Mountain, WA, and Big Bear Mountain Resort, CA.
Photo courtesy Alterra Mountain Co.