Alterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows, and Mammoth Mountain.
This year’s $207 million plan includes $111 million in resort projects, $31 million in technology systems, $65 million in resort maintenance and planning.
“This past season has proven that our guests are loyal, passionate and looking forward to the many seasons ahead, and we plan to provide them with a premier guest experience as we focus on the long-term future of our mountain destinations,” said Rusty Gregory, CEO, Alterra Mountain Company. “Alterra Mountain Company has exceeded our initial five-year goal to invest over half a billion dollars into our destinations, in just four years. We continue to be committed to infusing meaningful capital into on-mountain enhancements, base area development, and advanced technology that will elevate the mountain experience for all who visit.”
This year’s capital investments will focus on four major destination developments, technology and advancement.
Deer Valley Resort, UT | Snow Park
The Snow Park Lodge and the base area will see a complete revision to provide additional accommodations and skier services, food and beverage, après options, and an additional ski beach and upgraded mountain transportation network.
Snow Park will feature architecture inspired by the mountains with activities and mountain views. An expansive ski beach will offer a place for guests to watch skiers. An integrated transportation and mobility hub with multiple access points from new parking facilities will improve guest arrival and mountain access. Pending local government review and approval. Snow Park is projected to break ground in 2022.
Squaw Valley Alpine Meadows, CA | Base-to-Base Gondola
The Base-to-Base (B2B) Gondola will start construction this summer to take skiers and riders between the Squaw Valley and Alpine Meadows bases in approximately 16 minutes, currently a seven-mile drive. The B2B will offer eight-passenger cabins, the capacity to move 1,400 people per hour between resort base areas, access to 6,000 acres of skiing and riding, and 360-degree views. The $60 million project includes two main terminals, two mid-stations and additional base area improvements to enhance the customer experience.
Mammoth Mountain, CA | Main Lodge Redevelopment
The Main Lodge redevelopment multi-year plan will create the “Base Camp to the Eastern Sierra,” providing a ski beach, services, adventure concierge center, dining and retail, luxury lodging, and residential ownership options with club amenities and programming. This plan is in the permitting phase and scheduled to begin construction in spring 2023.
Steamboat Springs, CO | Gondola Square Redesign & Pioneer Ridge Terrain Expansion
Steamboat will embark on a three-year, $135 million base area redevelopment and on-mountain terrain expansion. Its Gondola Square will be changed into a multi-use, plaza creating an easy-to-navigate destination core with added dining and après, retail, entertainment and welcoming gathering places year-round. A revised guest arrival site will eliminate stairs and provide direct access to the mountain.
Phase I of the redeveloped plaza is expected to break ground following the destination’s close of the 2020/21 winter season clearing the way for enhancement amenities expected to be completed by the start of the 2022/23 winter season.
On-mountain improvements scheduled for the 2021/22 season, (pending additional approvals), include 650 new acres of advanced/expert skiable terrain in Pioneer Ridge. The new area will also include a teaching area and the first leg of its Big Blue gondola with access to the re-developed Bashor teaching area. Steamboat’s trail map will expand for a total of 3,620 acres.
Alterra Mountain Company will invest $31 million to increase personalized experiences, simplify transaction processes and minimize wait times to include Ikon Pass mobile app enhancements, expansion of mobile food ordering, upgraded destination apps, and a single sign-on for guests to interact with Alterra Mountain Company across all digital touchpoints.
Photo courtesy Deer Valley