Alliance Consumer Group (ACG), a manufacturer and marketer of flashlights, work lights, knives, multi-tools, pest defense, personal warming devices, and other outdoor lifestyle-related products under various brands, announced it has acquired substantially all the assets of the Halo operating unit from Zagg, Inc.
Halo is a portable power product company offering a portfolio of backup power stations and related power accessories. The acquisition, along with its existing brands, allows the company to extend its product offering of a complimentary category throughout its network of “go-to-market” sales channels.
Chris Barley, CEO, Alliance Consumer Group commented, “The Halo brand is not only a great fit for our existing product portfolio but will also be a catalyst of growth for ACG well into the future. Halo is a well-established market leader, representing best-in-class innovation and engineering. We believe there is a tremendous opportunity for growth in the portable power category and are confident the Halo brand will help lead the way for us.”
ACG plans to relocate the Halo corporate operations from Salt Lake City, UT to its headquarters in Fort Worth, TX. ACG will retain the regional operations located in Hartford, CT where its sales and engineering teams will continue to manage key aspects of the company within the ACG platform.
