Alleson Athletic appointed Nicole Lux as Creative Director. Nicole will develop, build, and market apparel across all product categories focusing on sublimation printing techniques.

“Sublimation is a new technological development in the custom apparel market,” said Todd Levine, Vice President of Sales and Marketing. “We are thrilled to be on the cutting edge of this new technology.”

Nicole comes to Alleson from Allied Duralux, a North Carolina-based manufacturer of custom athletic apparel, where she was Creative Director, responsible for product development, design, and marketing.

“Alleson has the manufacturing capability and the sales, and distribution channels to take sublimation to the next level,” said Nicole Lux, creative director. “I’m very excited about the new technological advances in sublimation printing, and it’s applications in the sporting goods industry.”