Allbirds has opened a new retail store and community center at Atlanta’s Ponce City Market. It is the brand’s first store in the Atlanta area and 30th worldwide, with locations in North America, Asia and Europe.
The new 3,000 square foot space addresses the brand’s sustainable focus, which has driven its development and use of natural materials in the replacement of petroleum-based synthetic fibers.
Displays call attention to Merino wool, sugarcane, tree, and other materials that its products are made of. The design of the store showcases custom wood try-on chairs and displays and uniquely shaped mirrors. Customers can see the carbon footprint of each product displayed—a hallmark of Allbirds’s approach to sustainability.
Photo courtesy Allbirds
