Allbirds opened a retail store and community center in New York City’s Flatiron District. It is the brand’s third store in New York and 41st globally, with locations across North America, Asia and Europe.
The 7,100-square-foot space speaks to the brands’ sustainable focus, aligning with its other retail stores. Displays call attention to Merino wool, the Sugarcane Tree, and its products’ materials. Custom wood try-on chairs and collections merge with uniquely shaped mirrors. Customers can see the carbon footprint of each product displayed, a hallmark of the brand’s approach to sustainability.
The new location includes nods to the local New York community with laces inspired by the squirrels in Madison Square Park, a pin that pays tribute to the Flatiron Building and a service bar of Hempcrete and Douglas Fir.
