In-Sport Fashions, a Canadian distributor of specialized lifestyle, athletic and outdoor products, entered into an exclusive partnership with Allbirds, effective September 15, making In-Sport Fashions the distributor for Allbirds products in all Canadian channels of operations, retail, allbirds.ca, and will open wholesale partners.
Under the distribution agreement, In-Sport Fashions said it would leverage its network of retailers and distribution avenues to make Allbirds’s product line accessible to Canadian consumers. The distributor said this move solidifies Allbirds’s standing in the country’s landscape and underscores In-Sport Fashions’ “dedication to providing consumers with premium products.”
Travis Boyce, VP of business development at Allbirds, said: “We are excited to partner with the team at In-Sport to further grow the Allbirds brand across Canada. The In-Sport track record with other brands speaks for itself, and we are looking forward to building on all the success the brand has had in the country already.”
Karine Laforest and Andrew Nelson, co-owners of In-Sport Fashions, shared their enthusiasm: “It is a pleasure to collaborate with Allbirds, becoming their exclusive partner in Canada. The brand’s unwavering focus on sustainability, combined with its knack for blending comfort with style, mirrors our own company ethos. We are eager to set forth on this collective journey, aiming to create a significant positive ecological footprint.”
