Allbirds hired Annie Mitchell as CFO, effective April 24. She succeeds Mike Bufano who is stepping down and will remain with the company through mid-May to ensure a smooth transition.

Mitchell joins Allbirds from Gymshark, where she is wrapping up her role as vice president of Finance and Insights. Before that, she spent ten years at Adidas where she held various positions within the finance organization, including, most recently, as senior vice president of Finance of Adidas North America. Before Adidas, Mitchell spent a decade in finance and planning functions with consumer and retail businesses.

“We are excited to welcome Annie to Allbirds,” said Joey Zwillinger, co-chief executive officer, “Annie brings significant finance expertise, strategic planning capabilities and deep experience at a range of consumer companies including a strong understanding of the footwear industry. Her skills and leadership capabilities are an outstanding fit as we embark on our strategic transformation to reignite growth and drive profitability.”

I also want to thank Mike for his significant contributions to Allbirds over two important years for the Company. Mike was instrumental in our 2021 public offering, as well as building strong processes and an outstanding finance team.”

“Allbirds is a special company with a unique mission, so this was not an easy decision on my part,” said Bufano. “I appreciate how Joey, Tim and the Board have been working closely with me in a highly collaborative way to facilitate a seamless transition to Annie and support the company’s strategic transformation. I’m proud of all that we have accomplished over the last two years, and I look forward to working with our finance team to ensure a smooth transition and following the company’s success through its next chapter.”