Alchemy Equipment, a New Zealand-based urban/outdoor clothing and luggage company, has joined forces with Partners Growth in Toronto, Ontario for distribution and representation in the U.S. and Canada. Alchemy Equipment first launched in the U.S. at the Outdoor Retailer Winter Market show in 2015.

Frank Spiewack, Alchemy’s vice president for global sales, said “We just wanted to test the water a bit and start networking and walked away with nine great accounts from across the U.S. for the first season… With Partners Growth, we have found the ideal partner to build our brand in North America.”

Partners Growth Founder Markus Thadaney added, “We think and operate like brand owners, always striving to build enduring brands and to deliver long-term growth in the U.S. and Canada… Alchemy Equipment brings a unique offering to the North American market and we believe the brand has significant potential.”

Partners Growth recently appointed former Paragon Sports buyer Chris Hawson as the national sales director for Alchemy Equipment, and their first season to market Alchemy Equipment will be spring/summer 2017.