Italian footwear brand AKU hired the Alta Group, Inc. sales agency to represent the brand in the outdoor category in the Pacific Northwest region. Based in Seattle, the Alta Group manages specific outdoor accounts in Alaska, Idaho, Montana, Oregon, and Washington.
The Alta Group also handles sales for the Petzl, Nikwax, Adventure Ready Brands, and Crazy Creek brands in the Pacific Northwest territory.
“With AKU’s rapid growth in North American markets, it’s critical to have the support of professionals who believe in trusted relationships and who have demonstrated and maintained a strong, service-orientated business,” said Canice Harte, the VP of sales and marketing for AKU Outdoor USA. “The Alta Group brings a wealth of experience to our established team, and we’re looking forward to continuing to grow our business together.”
AKU claims a rich history in the outdoor category, having grown from a small Italian workshop in 1967 to today selling in 23 countries worldwide. AKU owns four manufacturing facilities in Europe, with most of its footwear made in Europe.
“AKU fits perfectly into our agency portfolio, as we focus on authentic brands that make product we love to personally put to good use,” said Alta Group President Dave Haavik. “Relationships, sales, service, and education is at the core of what we do. We’ve been exceptionally impressed by the AKU product and brand story and are excited to get to work.”
AKU was founded by Galliano Bordin in Italy in 1967. Since then, the brand has grown from a small workshop into a company with more than 50 years of experience in designing and producing trekking, mountaineering and outdoor footwear. AKU’s three production facilities are in Montebelluna, Italy; Cluj Napoca, Romania; and Belgrade, Serbia.
Photo courtesy AKU
