Akers Digital agency hired Bethany Donovan and Luke Paulson to expand its digital advertising, email marketing and Shopify services and better serve its clients in the cycling, snowsports, active apparel, and outdoor industries.

Donovan comes on as an account manager to lead communication and marketing for Akers digital clients. With over ten years of experience as a marketing and merchandising professional across various industries, most recently working in apparel.

Paulson was hired as the agency’s digital advertising coordinator, responsible for developing and implementing paid media campaigns. He brings over four years of experience in the run specialty industry to the position.

“We are thrilled to welcome Bethany and Luke to the Akers Digital team,” said Tim Akers, founder of Akers Digital. “Their expertise and experience will be invaluable as we continue to expand our services and help our clients in the outdoor industry achieve their marketing goals.”