Adidas entered into a multi-year partnership to be the official athletic footwear, apparel and accessory brand of the Prep Baseball Report and Prep Baseball Events.
Nike signed two-time Grand Slam winner Li Na, the first Asian to win tennis’ coveted majors.
Asics America named Barbara Turner as vice president of human resources and Lisa Hatton Harrington as general counsel.
Outdoor Research CEO Dan Nordstrom, in an open letter, suggested the outdoor industry should “stop and consider the issue in a larger context.”
Billabong International Ltd. entered into an agreement to sell its Tigerlily business to Crescent Capital Partners.
Under Armour signed Fraser Forster, the English international and Southampton goalkeeper, as a brand ambassador. He was previously with Nike.
Patagonia launched a campaign urging residents of Utah to call Gov. Gary Herbert to “keep public lands in public hands”
Vail Resorts Inc. acquired Stowe Mountain Resort from Mt. Mansfield Company Inc. for a purchase price of $50 million, subject to certain adjustments.
Cherokee Global Brands appointed Carol Baiocchi and Susan Engel as independent directors on its board, effective February 21, 2017.
Skechers hired Rob Lowe, the film and television actor, as a brand ambassador.
Oboz Footwear added two new team members to manage its customer service operation – Iain Massucci and Kate Geraets. Veteran Oboz customer service rep Elizabeth Sinclair now leads the team.
Superfeet restructured its senior leadership team, with John Rauvola assuming the role of CEO and president.
BSN Sports, a division of Varsity Brands, stated that Jared Drinkwater will join the team as chief marketing officer.
Youfit Health Clubs, a chain of budget-friendly fitness centers, partnered with The Color Run for its Dream World Tour 2017.
Camber Outdoors, the active-outdoor industries organization focused on equality for all women in the outdoors, added Arc’teryx and Patagonia as Peak Partners.
Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, introduced the Stand Up Initiative for 2017.
Point 3 Basketball promoted Mikko Simon, formerly VP of marketing, to a newly created chief operating officer position.
Veteran endurance sports executive Ryan Dawkins launched Mascot Sports, a San Francisco-based sponsorship and experiential marketing company.
OluKai, the Hawaiian-inspired lifestyle brand featuring shoes, sandals and boots, partnered with Groundswell PR.
Beyond Monumental hired Jed Cornforth as its executive director.
Photo courtesy Nike
