Adidas formed a multi-year partnership with USA Rugby, the national governing body for rugby in the United States, and also plans to enter an all-school sponsorship deal with San José State University in a six-year partnership.
Reebok appointed CBRE Capital Markets team to sell its 65-acre headquarters campus in Canton, MA.
Under Armour is laying off about two dozen employees in its Connected Fitness segment, according to the Baltimore Sun. The affected employees are located primarily in Copenhagen, the home base of the social fitness app Endomondo.
New Balance signed a five-year deal to replace Adidas as the Official Kit Supplier to England and Wales Cricket Board (ECB) and the England cricket teams.
Rocky Brands Inc. appointed William L. Jordan and Robert B. Moore, Jr. to the company’s board of directors as class II directors to serve until the 2018 annual meeting of shareholders and until their successors are duly elected.
Interbike hired Fred Clements, longtime NBDA executive director, to fill the newly created position of retail relations director.
Krimson Klover, a Colorado-based outdoor, snow and lifestyle women’s clothing company, hired Emelie Ortiz to lead its marketing and communication department.
Rawlings, a sporting goods manufacturer, will continue its longstanding relationship with the NFL regarding its line of tailgating products.
Cairn, a subscription service for outdoor enthusiasts, named Mona West as its new chief product officer.
Tracksmith, an independent running brand, will open its first permanent retail space, the Trackhouse, at 285 Newbury Street in Boston.
Academy Ltd., doing business as Academy Sports + Outdoors, a sports, outdoor and lifestyle retailer, appointed Sam Johnson as its executive vice president of retail operations, effective April 24, 2017..
Fabletics, the activewear brand co-founded by Kate Hudson in 2013, expanded into extended sizes up to 3X.
Pearl Izumi signed on as the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and Team USA
Orangetheory Fitness, a fitness franchise, signed a master franchise agreement to expand the fitness concept in the United Kingdom.
ElliptiGo added Kate Cornelius as a territory sales manager, while Djohara VandeCasteele became strategic marketing manager at the company’s headquarters in Solana Beach, CA.
UFC Gym formed an exclusive partnership with Life Wellness International Development to open 10 locations throughout Taiwan.
Hudson’s Bay partnered with Teva on a limited-edition collaboration that launches exclusively in Canada at Hudson’s Bay stores and thebay.com.
Royal Robbins, a designer, manufacturer and retailer of outdoor and travel apparel, is teaming up with The Conservation Alliance to help raise money for its third annual month-long “We Keep it Wild” campaign
Authentic Brands Group reached an agreement to take over the consumer products division of The Greg Norman Company, formerly known as Great White Shark Enterprises.
Stormtech Performance Apparel, a manufacturer of performance apparel, bags and accessories based in Vancouver, hired Michael Dalzell, formerly at The North Face, as VP of marketing.
Outdoor Sports Marketing named Will Pfister as its national account sales trainer.
Photo courtesy Tracksmith
