Total Sports Distribution Inc., a subsidiary of Bluetorch Inc., has announced that it has signed a letter-of-intent with new Airwalk brand parent, Collective Licensing International LLC, to license the Airwalk name for apparel in the U.S. market. The company expects to start shipping goods by July of this year.

Terms of the deal were not announced.

The deal is seen as a big step for Bluetorch, which until now has been busy signing and then canceling letters of intent with much lesser known brand names.

The company is operating under a public company shell and is apparently trying to grow its business through press releases, which come in at a rate of around once per week.
The company has even taken to sending out press releases when it writes an order, always a sign there’s not much happening for its current brand stable. Needless to say, those releases have come few and far between.

SEW first learned of the Airwalk deal with Bluetorch during the recent events in Colorado that saw a few of Airwalk’s factories force the company into involuntary Chapter 11 in efforts to curtail efforts by parent Sunrise Partners to buy the brand out of foreclosure proceedings.
The Airwalk apparel license had previously been held by International News, the parent of the Mecca brand.

Industry sources said they “quietly” exited their agreement with Airwalk last year when things started to get dicey for the brand.


>>> Airwalk’s unsecured creditors pointed to the letter-of–intent with Bluetorch as an asset of the company. They apparently had not done much research on Bluetorch…