Ahnu has hired OutsidePR is its PR agency.

A wholly owned subsidiary of Goleta, California-based Deckers Outdoor Corporation, Ahnu's stylish hiking boots, including the recently introduced Sugarpine boot line, are being complemented by a wide range of outdoor-inspired casual shoes, sandals and flats.

“Ahnu is an active lifestyle brand – combining high-performance footwear technology, with a fun and sophisticated design,” said OutsidePR president Gordon Wright.  “We love how they craft performance shoes that also incorporate fashionable accents, and we look forward to getting them on the feet of our friends in the media.”

Ahnu co-founder Jacqueline Van Dine said, “OutsidePR showed us a rare combination of outdoor expertise combined with a unique ability to get their clients into large, general-consumer media.  Ahnu is excited to work with them to add even more growth, momentum and exposure to our brand.”

OutsidePR will represent Ahnu for all lines of product in both consumer and trade media outreach, and also focus heavily on the online and blogging worlds.

OutsidePR is a Northern California-based boutique agency focused on outdoor and fitness-related enterprises.  Among its clients are GU Energy, Pearl Izumi, Hydrapak, Road ID, DownTek, AlterG, Bear Valley, Omegawave and Moji