Aglet has completed seed financing of an additional $4.5 million just months after closing its pre-seed extension with $7 million raised since its founding late 2019.

The round was led by Sapphire Sport with participation from existing investors Lakestar Ventures and Forecast Ventures. Notable angel investors Matt Miesnieks (, Niantic Labs), Nate Mitchell (co-founder Oculus, Mountaintop Studios) and Greg Castle (Anorak Ventures) also participated in the round.

“Our main thesis is that gaming is eating the world,” Co-founder and CEO Ryan Mullins said. “We seek to be the ‘metaverse for commerce’ where online and offline consumption experiences fuse together into something magical, fun and new. Aglet has built the platform for existing brands to plug into our experience, as well as for the next generation of creators to design virtual streetwear and brands. Our vision is to give them their own virtual retail shop in the gaming world and bring their designs into reality. The street’ is now a virtual street.”

Aglet has assembled a team of industry veterans from Riot Games, Jordan Brand and Adidas, among others. Since its launch, collaborations with companies like Stadium Goods and Gucci have been announced which connect virtual and physical product.

During its November Creator Month, Aglet partnered with Newark-based sneaker academy, Dirty Soles, and also received thousands of original design submissions from the Aglet community, many of which sold out in the Aglet Shop.