Since 1877, Helly Hansen has been the brand trusted by professionals to provide protective, performance-driven gear for the unpredictable and demanding conditions on the seas. This spring/summer ’24, the brand’s global sailing campaign, What It Takes, highlights professional sailing team American Magic in their pursuit to win back the Auld Mug at the Louis Vuitton […]
Agency: WH Inc.
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Helly Hansen SS24 Campaign Shows the Benefits of Experiencing the Outdoors
For more than 140 years, Helly Hansen has been trusted by professionals to create performance-driven gear. Utilizing The Open Mountain global campaign as its platform to inspire people to experience the power of nature, this spring/summer ’24 features Mountain Madness, a 40-year-old US-based guiding company founded by two of America’s most recognized mountaineers. As Helly […]
Faster, Lighter, Roomier: iKamper Releases the X-Cover 3.0
The new hybrid roof top tent marks a rare convergence of quality, innovation and affordability
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Elevate Outdoor Collective (EOC) Launches Collective Progress Initiative Across the Family of Brands
Commits to Net-Zero Emissions by 2050